We were hired by Caliber 3135 for an exclusive, high-responsibility project for Stellantis Financial Services Brazil: developing the product strategy and User Experience (UX) for two of the group’s strategic digital channels — the Stellantis Seguros (Insurance) platform and the Investor Relations (IR) portal.

🔐Disclaimer: This project is protected by an NDA (Non-Disclosure Agreement). The content below details the strategic and technical processes and deliverables completed for Stellantis Financial Services Brazil via Caliber 3135. For further details, please get in touch.

The Scenario and the Product Challenge Stellantis FSB sought a deep restructuring of its digital presence to resolve critical usability and information architecture issues. The goal was twofold: to simplify the insurance journey (Auto, Home, Life, and Fleet) to allow for 100% online contracting, and to elevate the Investor Relations portal to a level of sophistication consistent with the group’s global weight. The challenge was to eliminate “insurance-speak” (jargon) and reduce user anxiety during complex processes.

How We Worked: Strategy and Execution Invited by Caliber 3135, I led the UX strategy and the creation of the creative concept that served as the foundation for both channels. The workflow was structured around three pillars:

  1. Discovery and Diagnosis: We conducted structured usability tests and high-level benchmarking to find a balance between innovation and corporate solidity.

  2. Information Architecture and Wireframing: I developed a navigation structure based on the “Find, Compare, and Contract” pillar. The effectiveness of this architecture was so notable that the CEO of Stellantis FSB gave the final Insurance Wireframe a 9.9 rating, validating the clarity of the value proposition.

  3. Creative Concept and Technical Direction: As the creative concept lead, I strategically directed the UX Writing and provided the journey guidelines for the Visual Design team. In the final stage, I worked directly on building the animated prototype in Figma; the level of fluidity and immersiveness was such that the UX Lead described me as the “animation monster”, highlighting the quality of the navigable prototype as a decisive factor for approval.

Results and Value Generated The Product and UX projects resolved the presented bottlenecks and positioned Stellantis FSB well ahead of the competition, offering an immersive and functional experience. We translated the automaker’s strength into a protection ecosystem that offers autonomy without ambiguity. The project delivered:

  • Resolution of Critical Pain Points: Reduced friction in forms and total clarity regarding coverage and assistance.

  • Immersive Experience: A functional environment that simulates consultative service through a smart and fast interface.

  • Business Impact: A conversion-oriented platform that projects Stellantis far beyond the car, embracing the user’s life with security and technology.

Services Provided:

  • UX Strategy, Research & Product Discovery

  • High-Complexity Information Architecture and Wireframing

  • Creative Concept Direction (Text and Visual Guidance)

  • High-Fidelity Animated Prototyping and Visual Implementation Support

André Chiavassa

André Chiavassa

Strategic & Product Designer with over 10 years of experience transforming complex challenges into high-impact visual solutions. Specialized in bridging the gap between Innovation and Design Thinking methodologies (ELISAVA, Barcelona) and the development of scalable design systems and digital experiences (UX) for global players. I have a proven track record of leading projects that integrate branding, data visualization, and multimedia production—always focused on reducing cognitive load and scaling communication for market-leading brands.

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